eCommerce SEO services | d1hdtc0tbqeghx.cloudfront.net
You need to do eCommerce SEO to improve the performance of your digital store and attract more visitors. When you optimise your pages you can be higher in the search results and this will help to increase your brand visibility, increase traffic and boost sales and also build the customer’s trust.
Once you perform SEO you should regularly monitor your results and accordingly, update the SEO strategy. These are the strategies used by an eCommerce SEO agency:
To know where your eCommerce store stands you should first perform an SEO audit. Find out what terms your visitors use to find out about your products and services as this will reveal the relevant URLs. Find if your content delivers the right information to your users and if you have high-quality backlinks pointing to your website.
While optimizing an eCommerce store you should prioritize certain keywords like product-focused keywords, long-tail keywords and transactional keywords.
Find out your SEO competitors these are the websites that rank at the top of the search results for your target keywords. You can use tools like SEMrush or Ahrefs to find any additional keyword they are ranking for, find content gaps and evaluate the quality of your content. You can review your product pages to find opportunities to present your products more attractively.
The site architecture is the hierarchical structure of your website. Your website should be easy to navigate and the visitors should be able to find the information and the products. The search engines should be able to easily crawl your website and understand the relation between your pages.
You can improve your website’s architecture by simplifying it and organizing it. The visitors need not click more than three times to reach a product page from the home page. You should create a sitemap and submit it to Google Search Console.
Your meta title should have the keyword you want to rank for and it should be 50 - 60 characters. Your meta description should be 160 characters long, contain the keyword and summarize the page.
Perform on-page SEO for your content pages, blog posts, product pages, product demos, customer reviews and FAQs. There are SEO tactics that help you to improve the functionalities of these pages.
Create unique content that provides useful information to the users and satisfies the search intent. Use your keyword strategically in it. Add call-to-action wherever required.
Use internal linking to link between the different pages of your website. Internal linking helps the users to find the information they need and the search engines to crawl your website easily.
Google will see your website as a valuable website if it has high-quality backlinks pointing to it. You can use guest posting to acquire backlinks or post content on social media and ask your audience to add links to their websites.
You should follow SEO best practices and give your time to regularly improve your SEO. You can hire an eCommerce SEO services to optimize your website so that you can keep up with your business needs.