Media Monitoring | Image Resource: offshoreindiadataentry.com
Companies use media intelligence to track the conversation about their brand and themselves. Companies may measure the success of their PR campaigns, spot social trends, and assess how influencers and media react to their message and products by using media monitoring and analysis.
Media monitoring, as well as analysis, is the process of obtaining and assessing data from both conventional and social media broadcast sources with the assistance of human analysts. The produced media monitoring is delivered to the clients in a timely, convenient manner and packaged per their specifications.
A few steps to keep an eye on the media
The degree to which a story concerning a business, organization, problem, message, or any other topic is reported in the media is referred to as its prominence. The quantity and calibre of media coverage can be assessed using a number of measures, such as:
- Numerous media sources, including blogs, newspapers, TV networks, local newspapers, business magazines, and so forth, covered the story.
- The requirements are related to the region that the media covers, which includes national, regional, and provincial areas in addition to locations that are specifically chosen and designated.
- Share of voice: The percentage of media coverage an organization gets for a certain problem, cause, industry, etc. This information may be useful for competitive intelligence studies.
- The story's dimensions include its duration (10 seconds or a minute) in broadcast media, its space (time) requirements in print media, and its time requirements in new media.
- The terms "size" and "story length" refer to the amount of space , time, and room (in news media) that a topic receives in print, broadcast, and new media, respectively.
- The outlet where the news is published is known as the placement. It may appear in an online game, on the first page of a global news source, or in a book that goes all the way up to page 52. The term "broadcast placement" refers to the location of the piece within the newscast. It may make reference to its position in new media.
Additional elements in the media monitoring and evaluation process include the manner in which a story is presented, the use of images, the mood and perspective of the coverage, and the nature of the coverage.